Budget Bras – Beautiful with full support that you can afford!

Everyone deserves a good bra, but not everyone thinks they can afford one. Whether you’re an A or a J, you deserve to have a great fitting, comfortable, and sexy bra.

 

 

Most bras from Chantelle are around the $89 mark, and Passionata starts at $69. Passionata is an award winning  french brand making bras up to a G cup.

 

 

They’re all comfortable, supportive, and have unique fits. Fitfully yours starts at $79 and is available to a J cup, and has a big hit in specialty boutiques cross the USA and Canada.

-Goodnight Goodmorning

 

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New lingerie arrivals

We’re slowly been receiving some of our spring stock and it looks like there will be lots and lots of blue this year from brands like Prima Donna, Simone Perele, Marie Jo, and more! There will also be lots of new styles in interesting colour ways. Here are some of the lovely sets we have for spring so far:

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New from Chantelle (left) and Marie Jo (right)

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New Andora from Simone Perele (left) and Madison in candy pink from Prima Donna (right)

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New seamless wireless pushup from Chantelle

 

 

New Swimwear For Your Holiday Getaway

If you’re lucky enough to be taking off and getting away from the mess of snow, sleet, and ice this winter has been throwing at us you deserve to look your best.

When you’re on the beach or lounging by the pool you want not only to look good, but to feel good! Our swimsuits are trendy and flatter your body, but also offer excellent bust, tummy, and back support. Many of our swimsuits promise to make you look a size smaller, because they work like shapewear.

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So far from Prima Donna, we’ve received Samba (top and left) up to a G cup, and new Maryan Mehlhorn (right and bottom) pieces sizes 6-18.

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From Lidea we have received the pretty blue suit pictured to the left, also available in a tankini! It’s available in sizes 8-16 in both styles.

In addition to these pieces, we have new Anita tankinis (not pictured) available up to an I cup.

As you can tell, blue has been super popular this year for colourways!

We hope you enjoy your vacation, and we would love to have you come in! It would be our pleasure to help you look your best.

-Goodnight Goodmorning

Fall Arrivals!

It’s been a while since we gave an update on the new styles to the shop, and there have been lots of gorgeous pieces arriving for fall!

From Marie Jo, we’ve received the following beautiful styles;

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From PrimaDonna;

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From PrimaDonna Twist;

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From Simone Perele;

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That’s mostly all for now, we will update as more comes in!

-Goodnight Goodmorning

 

Summer Swimwear Arrivals

This summer has been a huge hit for swimwear. We’ve been constantly selling out – thank goodness we ordered so much! One of our biggest hits for the summer is the PrimaDonna swimwear collection. Despite being one of the newest brands we’ve stocked in swimwear, PrimaDonna bras have been a staple at our store for years. Their bathing suits are amazing, available from an A-H cup! In addition to that, we’ve had amazing pieces by Lidea, Sunflair, Sunmarin, and Maryan Mehlhorn at the beginning of the season.

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Saint Tropez by Prima Donna – We received the pink version in a soft cup available in larger cup sizes to H, and the blue version in a beautiful hard cup available in a larger range of cup sizes.

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Jet Set by Prima Donna (left) is almost completely sold out! It did extremely well this season. We loved that it had a built in bra-like structure and available in a large variety of sizes.

Starlet by Prima Donna (Right) was received in a tankini version – not for the faint of heart! This fiery style is beautiful, commanding, and youthful. We still have lots of availability left up to a G cup!

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Left: Smoothie by PrimaDonna (left) was received in a gorgeous tankini and is fairly new to the shop. We love the fun, bright colours and the variety of sizes up to a G cup! It’s very supportive with a built in bra (hooks and all to keep you in place) so you can run and bounce around in the sun all you like.

Right: Persian Summer by Lidea has once of the prettiest bohemian-esque prints we’ve seen all summer. It comes in a gorgeous wired soft cup that offers great support and a beautiful pop of colour.

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Left: Colour Play by Lidea is available in both a soft wired cup shown, as well as a super cute tankini! We still have lots of this style to go around in lots of different sizes. Unlike other stores, you’ll notice our bathing suits either fit like a bra (ex, 36E, 40G, etc) or by corresponding your dress and cup size, giving an optimum fit.

Right: Fresh Blossom by Lidea is running out quick! Our soft cup wireless version shown is awesome for smaller busted girls who want a sexy look, and we also have this style in a tankini which is ideal for mom-on-the-go.

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Abstract Florals by Lidea is gorgeous – we love it! The shop owner Anya loved the colour combination and fit of this hard cup bikini that fits and gives the same shape as a bra. She insisted we bring it to the shop and it’s done wonderfully! As many of our other Lidea products, it’s available in both a bikini and tankini version.

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Peruvian Flames by Lidea is definitely a summer favourite. We love the stand-out colours, hard supportive cups, and super cool tie dye reminiscent pattern. Peruvian Flames is also available in a wireless version similar to Fresh Blossom which is super cute on small cupped ladies.

Sunmarin

Finally, this Sunmarin Bathing suit literally JUST hit the store. It’s so cute and so funky! We love the bright colours and this style of swimsuit is really flattering. It’s available in B and C cups, again, for our petite women!

Thanks for checking in! We hope you like what you see and you’re always welcome to take a look at what we have in store. Get excited… fall collections will be here sooner than we think!

-Goodnight Goodmorning

Your Proper Fitting Bra

Finding a comfortable, pretty and properly fitted bra can be a stress-inducing, frustrating affair. It’s the same with swimwear shopping. To lighten the load on both fronts, the expert fitters and style advisors at Good Night Good Morning – Anya, Ana Marie and Lorna – can help you find the ideal bra and suit for your body type.

For the past 18 years the destination shop that has become known as Oakville’s Bra Heaven, has helped countless women of all shapes don figure-flattering undergarments, lingerie, swimwear and more, in sizes ranging from 4 to 24 and cups from A to I.

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The drive to outfit women in the right bra – which is as important to women’s comfort and health as wearing the right shoe size — was the catalyst for Good Night Good Morning owner Anya Izakowski to open her shop in April 1998. After graduating in the fashion design program at Sheridan College in 1996 and with her background in the bra industry, starting a lingerie business was a perfect fit.

Considering that only 25 per cent of women are actually wearing the right size bra, she has a lot of work ahead of her. For the uninitiated here’s what’s involved in a bra fitting. First, with your bra and top on, Good Night Good Morning’s experts wrap a tape measure around you to determine your size. The experience is comfortable and professional. A bra fitter will source the right size from Good Night Good Morning’s extensive inventory and wait outside of the fitting room for you to change into the chosen bra. The bra fitter will then come into the fitting room to do any necessary adjustments, make sure the bra fits correctly and ensure you are wearing the best style for your figure.

On offer is an extensive selection of styles and sizes from petite to full figure cups from A PrimaDonna_Madison_Black2.jpgto L. Lines we carry are Chantelle, Simone Perele , Prima Donna, Mari Jo, Ulla, Emprainte, Lise Charmell and more.

As with swimsuits, body shapes and sizes come into play in finding the right bra. For example, short ladies will often have a problem with wire digging under their arms or perhaps the straps being too long. Tall ladies may find the straps are too short, and fuller figured ladies may find they are always overflowing in their bras.

Personality and lifestyle also are important in finding the right bra: sports bras for the active set, maternity bras for new moms, mastectomy bras for cancer survivors and so on. Every woman should have at least three everyday bras in her wardrobe – nude and black are the most favorite colours, but more and more women are choosing fashionable colours too.

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When it comes to finding a swimsuit that accentuates your assets from the curvaceous to the athletic body, the key is balancing your proportions.

If you are curvier with a full bust, support and coverage in a swimsuit is a must. Opt for ones with underwire or molded cups with adjustable straps, which provide extra support for your girls. Look for swimwear that is cup-sized like your regular bra, including styles that go higher than a D cup. Good Night Good Morning carries swimwear labels Antigel, Prima Donna, Empreinte, Ulla and more that support a larger bust up to an I cup.

For those with smaller chest sizes, opt for tops with some padding and which also create cleavage. And embrace the season’s patterns to create the illusion of a larger chest. Lines by DIVA or Antigel are your best bet.

Tummy-concealing suits can help allay your fears about bearing it all. Good Night Good Morning carries many one-piece swimsuits, tankinis and even bikini styles to help flatten your middle. Consider tailored swimsuits with built-in support panels made by Anita or Prima Donna.

If black is your go-to colour because you think that’s the only way to appear slimmer, Marie-Jo_Avero_White_low-res.jpgthink again. Artfully designed colours and bold prints can create definition. Brands including Charmline and Maryan Mehlhorn are known for their colourful patterns that can make any woman look one size slimmer.

If you have more of a straight up-and-down body type you need to look for swimsuits that play up your curves. Tops or bottoms with ruffles, embellished detailing, bows, and bold patterns can create the illusion of a feminine curve.

For your optimal bra and swimsuit call us at
905-847-1512 or go to our website at www.goodnightgoodmorning.ca.

-Anya, Goodnight Goodmorning

Why we love tankinis!

For those of you lucky enough to be escaping this awfully cold weather you may find yourself realizing that your old swimwear isn’t really in fashion anymore, or might not fit in all the right places. What you need is something flattering, comfortable, and appropriate for any vacation.

28007At Goodnight Goodmorning we carry tankinis from excellent brands like this one, from Sunflair. This style of tankini has become increasingly popular in our shop and comes in three different patterns. It’s by far one of our most flattering tankinis and meets the needs of a large number of different women. It’s more conservative than a bikini so it’s more practical for chasing kids and running around the pool or the beach on a family vacation.

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Tankinis are great because they cover both the needs of a bathing suit and a bikini! Like a bathing suit, they offer full coverage and a comfortable conservative look. What advantage they have that bikinis also offer is being able to mix and match pieces.

 

L6_6582_354_A05_001.jpgBrands like Anita also offer excellent quality and super comfortable tankinis. They’re the most versatile option for a woman on the go. If you’re headed out to lunch you can throw on a pair of shorts; our tankinis are pretty and supportive enough to wear out and about!

Tankinis are an excellent solution to many simple problems, and you can’t go wrong with our excellent brand names like PrimaDonna, Anita, and Sunflair, to name a few, available in a wide variety of sizes and cup sizes A-H.

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-Goodnight Goodmorning

Love hurts… but your bra shouldn’t!

Valentine’s day is just around the corner and what better way to treat yourself or significant other than some beautiful lingerie?

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Chantelle

 

Her bra is the first thing she puts on, and the last thing she takes off during her day. Let her think about you while wearing beautiful European lingerie that she will absolutely adore.

 

 

 

 

 

 

Lingerie is my next lover after clothing; I think it is what is worn underneath that inspires a woman to feel beautiful in her clothes – that inner, secret glamour.

-Alice Temperley

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Marlies Dekkers

 

 

 

Being single on valentine’s day doesn’t mean you have to feel sad or lonely; turn it into a day of self love. Draw yourself a nice bath, have a glass of your favourite wine, and feel treat yourself to some beautiful lingerie.

 

 

 

 

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Marlies Dekkers

 

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Prima Donna

 

 

 

 

 

 

 

 

 

 

“Don’t save your good lingerie for dates; wear it for you”

-Dita Von Teese

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Simone Perele

 

 

 

Lingerie is one of the most intimate gifts you can give and receive. The pieces you wear fit snug against your body and make you feel good. Giving lingerie is a wonderful gift and means a lot to the woman receiving it.

 

 

 

 

-Goodnight Goodmorning

 

Anita Sports Bras Review

Today’s blog post is special because a staff member will be reviewing our Anita Sports Bras! Our employees were given different kinds of sports bras to try out.  Avery was given the opportunity to write a review on her Anita experience. She was given a few bras to substitute for her old ones, and compare and contrast them with how they affected her workout. Here were her findings;

Hello to our readers! I’m one of the employees at GoodNight GoodMorning and was lucky enough to be gifted new bras from what is now one of my favourite brands Anita to try out. I prepared myself by looking into routines, getting some clothes to work out in, and of course some proper sports bras. What I soon found out was that a sports bra can have a much bigger impact on my workout than I could have expected.

The Anita Sports Bras flaunt an impact reduction of up to 80% and comfortable and stylish designs. They offer different bras made for different activities depending on their impact level. Made in Germany, Anita has spectacular quality and a huge array of cup sizes. One of my favourite things about the bras is that they’re stylish as well as functional. I know nobody will really be seeing them except me, but like all undergarments you feel better when you look good and are confident.

 

My Pink Sports Bra                 My Purple Anita Sports Bra

This first pink sports bra I’m wearing is from another athletic store. When working out there’s a lot of movement and I don’t feel supported or kept in place. There’s also a lot of tension and stress put on my shoulders. I wear an E cup and I feel like this gives me little to no support, and the design is quite uncomfortable. Most sports bras I have are either not strong enough to hold me properly, or are so constrictive that working out becomes more stressful than stress reducing.

This first bra I’ll be reviewing is the purple Maximum Support Extreme Control Sports Bra. I’m much better supported without being squished into place. It combines the separated cups of an every day bra along with strength, design, and materials of a proper sports bra. I don’t feel pinched or squished. The interior of this bra’s tailored cups features a towelled fabric that keeps you comfortable and dry during your workout. This one is our owner Anya’s favourite as well as mine. It’s really popular for our F/G/H cup customers who even will wear it as an everyday wireless bra.

Nude Anita Sports Bra                White Wired Sports Bra

The nude Anita  sports bra is our highest impact bra, and as you can tell it supports and holds me much better than the white sports bra. It’s ideal for running. It has great coverage and works great for women who with a lot of breast tissue. Because it cuts so high, you are completely covered and supported. The material is strong, yet comfortable and contains me very well during my workouts.

The white sports bra pictured beside it is a lower impact bra, but  it still works better than my old bra. Unlike the first two bras this one is wired. This bra is ideal for low impact sports like golf, yoga, and cycling, or just lounging. Although I like this bra, the Anita sportsbra on the left works much better. This one might be better for an older woman with less breast tissue.

The  bra on the left is a Chantelle sports bra. Although I really liked the design of this one it’s definitely a better style for girls with larger busts who really need support. Unlike the Anita sports  bras they’re bulkier because of padding and wires. It wasn’t a good style for me.

The last bra I tried was a Maximum Support Momentum Sports Bra, and I absolutely love it. I can move and jump an run and preform any movement I want to without feeling like I need to physically hold my chest in place. One of the qualities I love so much about Anita Sports Bras is the preshaped cups. Unlike many other sports bras that create an uncomfortable uni-boob, Anita high impact bras keep my breasts separated while I’m working out. It’s offered in sizes 30-46 A-H which is an absolute godsend for larger breasted customers. Many of our customers love to wear this bra, and it’s our employees Lorna and Mary’s favourite.

All the Goodnight Goodmorning employees highly recommend Anita sports bras. In fact, they’re so comfortable our employees as well as our other customers buy them to wear day to day.

-Avery, GoodNight GoodMorning.

The History of the Bra

imagesWere it not for Ida and William Rosenthal, today’s women might still be wearing shapeless camisoles or uncomfortable corsets. It is thanks to them that the modern bra came into existence. Idea and William Rosenthal were two Russian immigrants who came to America penniless and set up a dressmaking business in New York with partner Enid Bisset. They were constantly dissatisfied with the way dresses fitted around the female bosom. In frustration – and perhaps rebellion to the popular flat chested look of the flatter – they invented the first form fitting bra with separate cups. Since all women are not built equally, Ida also invented cup sizes.

In 1922, the Rosenthals gave up the dress shop and started the Maidenform Brassiere Company with $4,500. Four years later, they had 40 machines turning out mass-produced bras. Forty years after that, they had 19 factories pro ducting 25 million bras annually. Some of their innovations include:

-the uplift bra (patented in 1927)

-the training bra

-the Chansonette bra (introduced in 1949 and dubbed the bullet bra).

history_women_4The Chansonette bra has a cone shaped cut stitched in a whirlpool pattern, it never changed shape even when it was removed. Over the next 30 years more than 90 million were sold worldwide.

In 15 years the company grew from 10 employees to over 9,000. Since then many other bra companies have been created and many other bra styles have been patented. Styles and shapes of bras are always affected by fashion.

Today, close to the body look slinky dresses and tops are in style. T-shirt seamless bras, viewmaidenform49.jpgminimizers, and bras with clear straps are top sellers of every lingerie store. Right now women want to have a well-fitted bra since everything shows under tight sweaters, and because of that they will search to find a lingerie store which provides professional bra fitting services. At Goodnight Goodmorning we specialize in bra fitting and we have the best selection in bra styles and sizes in the area, from petite to full figure, cup sizes from A to J.

Anya, the owner, understands how important it is to have a well-fitted undergarment. She is a fashion designer who will advise you in finding a style to complement your figure. With a team of trained staff who are all passionate about lingerie, you’re sure to have a comfortable and professional experience.

-Anya, Goodnight Goodmorning