Fall Trend Update: What’s in store!

Different shades of blues have been in seemingly nonstop for the past few years, with soft summery aquas in the warm months, and deep jewel tones in the cool ones. This year is no exception, and we’ve been seeing lots of deep, green-blue tones this season!

It’s nice to see such beautiful, natural tones that suit so many different skin tones.

There’s also been lots of beautiful gray tones. We have beautiful pieces with hints of purple, blue, green, and red.

Gray is just such a comfy colour, and so are the bras! It works great as a neutral and can be worn under most colours of clothing, year round.

If the bright and loud colours that often come with spring aren’t for you, then the beautiful fall collections we’ve been getting in (and will continue to) might be worth checking out! Go for a stroll in Bronte, grab a coffee, and enjoy the nice weather while you stock up on new bras.

-Goodnight Goodmorning


Gorgeous New PJs from Ringella in store!

We’ve received the prettiest pjs, nighties, and robes (and lots of them) from Ringella for fall, and they’re selling like hotcakes! We’re seeing regal prints, Victorian roses, and bright florals.

This new collection is super romantic with beautiful colours and soft, luxurious fabrics. Ringella offers something for everyone, in sizes 8-20!

The Ringella Bloomy pieces are a fun boho inspired line that feel both romantic and peaceful. We highly encourage you to pair your comfy jammies with a cup of tea, and a morning yoga stretch.

We have plenty more in store, and even more on the way! Check in, because these sweet PJs are flying off the racks as the cozy fall season kicks in.

-Goodnight Goodmorning

Dress for Autumn, and Fall in love with new arrivals.

Fall and deep, rich coloured floral just seem to go so well together (especially with this seasons unusually beautiful weather).

Pair your favourite semi-sheer blouse with a gorgeous lace bra for a pop. Whether opaque or see-through, a coloured bra always works well under black.

This fall we’ve also been seeing a lot of beautiful, rich blue tones from some of our favourite brands. We love stocking these types of colours, as they so easily flatter a range of different skin tones.

Fall isn’t only about dark colours – brands like Barbara (top right) and Simone Perele (bottom left) brought in softer takes on fall favourites, mixing lighter colours into their collections. These types of colours pair great under both the lighter and darker pieces in your wardrobe.

We’ll keep posting fall inspiration for you as the season goes on!

-Goodnight Goodmorning

Voted Best Lingerie Store in Oakville, ON Again!

In case you missed out on our wonderful news, Goodnight Goodmorning has been voted Best Lingerie Store in Oakville, again! We’re so happy and proud of our hardworking staff, and our passion for helping women look good.

Just like a summer without sun, your perfect outfit may feel or look lacking without the proper undergarments. At Goodnight Goodmorning our experienced and passionate bra fitters are always available to help get you into your perfect fit. Just as you keep different types of shoes and bags to suit various occasions, different styles of bras are just as important but often overlooked.

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Our staff come from all sorts of backgrounds; from working in fashion and styling, to long-time jobs as fitters with education in fashion design and tailoring. Fashion, style, and proper fit is our motto and our passions are what make us such a great team. Although our styles may vary, our love of lingerie and helping women to look and feel their best is what brings us together.

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A proper fitting bra can lift both your body and your spirit, and make or break your outfit. For example, a fancy padded or lacy bra might be great for special occasions, but will create lots of lumps and bumps in a t-shirt. Likewise, a full coverage or minimizing bra might create wardrobe complications with your favourite date night dress. The key to your lingerie drawer is versatility, and having multiple pieces to pair with different occasions such as work, sport, and play.


Our staff, through years of experience, have learned what shapes and styles will best fit the many different body shapes we cater to. Because we offer bras in sizes 30-52 A-K, we carry many different brands and styles from Chantelle, Simone Perele, Prima Donna, Marie Jo, and Lise Charmel. A bra that might do wonders for one, may be lack luster for another. For this reason, our passionate team has learned how to meet every customer’s various needs and requirements.


After many continuous years of being voted best lingerie store in Oakville, we decided to expand into cup sized swimwear. Our customers loved the fit of their bras so much that they kept requesting swimwear that fit as well as their bras. We now carry many different lines of swimwear in bikini, tankini, and one-piece suits to make you look one size smaller we have styles to suit every body type and shape. With our specialty fitted pieces you can expect the same type of uplift and fit that you would from your favourite bra. Our lines of swimwear include Prima Donna, Rosa Faia, Charmline, Lidea, Maryan Mehlhorn, and more.

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New lingerie!

In addition to all the great swimwear that’s come in, we’ve been getting more and more of our spring bras into the shop! We have lots of great stuff from Lise Charmel, Barbara, Marie Jo and more!

Lise Charmel


There’s lot of amazing pieces to come, and these are just a few we’ve got in the past week!  I can’t wait to share the next group of arrivals with you.

-Goodnight Goodmorning

New Swimwear! HUGE Haul!

We’ve been a little scared by the sheer volume of the boxes we received of new swimwear, but everything is unpacked and we have lots of amazing new styles in store now, in every pattern, cut, and size you need.

Rosa Faia
Prima Donna

As you can tell we have a LOT in stock with march break coming up… and there will be fun styles coming all spring and summer long!

-Goodnight Goodmorning


New in the store! Swimwear, lingerie, and more.

This week has been busy for new arrivals. We have swimwear, sleepwear, and lingerie all arrivals in box fulls for this season. Here are some of the newest pieces!


New nightgowns and robes from Christine (made in Canada!)


New nighties/coverups/loungewear from Nanso








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New bikinis and one piece swimsuits from PrimaDonna






New swimwear and cover ups from a new brand we’re stocking, Vitamina A from California!








We have many, many more pieces that arrived this week that we did not picture because we didn’t have images, but we have lots of swimwear, cover ups, luxurious PJs, and loungewear!

Hope to see you in store checking it out,

-Goodnight Goodmorning


New lingerie arrivals

We’re slowly been receiving some of our spring stock and it looks like there will be lots and lots of blue this year from brands like Prima Donna, Simone Perele, Marie Jo, and more! There will also be lots of new styles in interesting colour ways. Here are some of the lovely sets we have for spring so far:


New from Chantelle (left) and Marie Jo (right)



New Andora from Simone Perele (left) and Madison in candy pink from Prima Donna (right)


New seamless wireless pushup from Chantelle



New swimwear!

At our store, swimwear season surprisingly kicks off in the winter. All the snow birds and travelers are seeking a getaway, and that’s when we’re busiest. Much of our swimwear stock as been arriving, and there’s even more to come! Here’s some of the sets we have received so far;


The one piece swimsuits above are from Anita.


Tankini from Anita

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Swimsuit from Charmline, Bikini from PrimaDonna

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Coverup from PrimaDonna

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Tankini and Bikini from PrimaDonna

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“Sherry” Bikini and One Piece from PrimaDonna

We have so much more coming in over the next few weeks, and we cannot wait to share all the new arrivals with you!

-Goodnight Goodmorning



New Swimwear For Your Holiday Getaway

If you’re lucky enough to be taking off and getting away from the mess of snow, sleet, and ice this winter has been throwing at us you deserve to look your best.

When you’re on the beach or lounging by the pool you want not only to look good, but to feel good! Our swimsuits are trendy and flatter your body, but also offer excellent bust, tummy, and back support. Many of our swimsuits promise to make you look a size smaller, because they work like shapewear.


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So far from Prima Donna, we’ve received Samba (top and left) up to a G cup, and new Maryan Mehlhorn (right and bottom) pieces sizes 6-18.



From Lidea we have received the pretty blue suit pictured to the left, also available in a tankini! It’s available in sizes 8-16 in both styles.

In addition to these pieces, we have new Anita tankinis (not pictured) available up to an I cup.

As you can tell, blue has been super popular this year for colourways!

We hope you enjoy your vacation, and we would love to have you come in! It would be our pleasure to help you look your best.

-Goodnight Goodmorning