All About: Prima Donna

Prima Donna is a long time best seller in our store. Started in the 1800s and later bought and distributed by Van De Velde, this brand is long time running and seasoned in their practice. They have styles available in 30-46 B-J. In addition to their bra range, they also have Prima Donna Swimwear, and Prima Donna Twist, and more recentl Prima Donna Sport, as well as their sister company Marie Jo.

Known for basics, lacies, and everything in between, Prima Donna has an amazing collection of “stayers” (pieces they always have available, with varying colours per season) that we carry. Our favourites are Divine, Madison, Deauville, Perle, and Couture. They generally offer several pieces per collection in padded, lacy, plunge, full coverage, demi, etc to suit our customers various needs.

Their sub-brand, Prima Donna Twist, is targetted to younger, full breasted women who want something fun. Like Prima Donna, they offer both lacy and padded bras, but focus on padded pieces.

One of their newest additions to the house of Prima Donna is their swimwear, which we quite literally, can barely keep in store! It fits like their lingerie, and has extremely supportive structure.

We’re patiently await their new swimwear collection to arrive in store, but as always, we’ll alert you when it’s here!

-Goodnight Goodmorning

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