Love hurts… but your bra shouldn’t!

Valentine’s day is just around the corner and what better way to treat yourself or significant other than some beautiful lingerie?

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Chantelle

 

Her bra is the first thing she puts on, and the last thing she takes off during her day. Let her think about you while wearing beautiful European lingerie that she will absolutely adore.

 

 

 

 

 

 

Lingerie is my next lover after clothing; I think it is what is worn underneath that inspires a woman to feel beautiful in her clothes – that inner, secret glamour.

-Alice Temperley

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Marlies Dekkers

 

 

 

Being single on valentine’s day doesn’t mean you have to feel sad or lonely; turn it into a day of self love. Draw yourself a nice bath, have a glass of your favourite wine, and feel treat yourself to some beautiful lingerie.

 

 

 

 

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Marlies Dekkers

 

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Prima Donna

 

 

 

 

 

 

 

 

 

 

“Don’t save your good lingerie for dates; wear it for you”

-Dita Von Teese

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Simone Perele

 

 

 

Lingerie is one of the most intimate gifts you can give and receive. The pieces you wear fit snug against your body and make you feel good. Giving lingerie is a wonderful gift and means a lot to the woman receiving it.

 

 

 

 

-Goodnight Goodmorning

 

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Anita Sports Bras Review

Today’s blog post is special because a staff member will be reviewing our Anita Sports Bras! Our employees were given different kinds of sports bras to try out.  Avery was given the opportunity to write a review on her Anita experience. She was given a few bras to substitute for her old ones, and compare and contrast them with how they affected her workout. Here were her findings;

Hello to our readers! I’m one of the employees at GoodNight GoodMorning and was lucky enough to be gifted new bras from what is now one of my favourite brands Anita to try out. I prepared myself by looking into routines, getting some clothes to work out in, and of course some proper sports bras. What I soon found out was that a sports bra can have a much bigger impact on my workout than I could have expected.

The Anita Sports Bras flaunt an impact reduction of up to 80% and comfortable and stylish designs. They offer different bras made for different activities depending on their impact level. Made in Germany, Anita has spectacular quality and a huge array of cup sizes. One of my favourite things about the bras is that they’re stylish as well as functional. I know nobody will really be seeing them except me, but like all undergarments you feel better when you look good and are confident.

 

My Pink Sports Bra                 My Purple Anita Sports Bra

This first pink sports bra I’m wearing is from another athletic store. When working out there’s a lot of movement and I don’t feel supported or kept in place. There’s also a lot of tension and stress put on my shoulders. I wear an E cup and I feel like this gives me little to no support, and the design is quite uncomfortable. Most sports bras I have are either not strong enough to hold me properly, or are so constrictive that working out becomes more stressful than stress reducing.

This first bra I’ll be reviewing is the purple Maximum Support Extreme Control Sports Bra. I’m much better supported without being squished into place. It combines the separated cups of an every day bra along with strength, design, and materials of a proper sports bra. I don’t feel pinched or squished. The interior of this bra’s tailored cups features a towelled fabric that keeps you comfortable and dry during your workout. This one is our owner Anya’s favourite as well as mine. It’s really popular for our F/G/H cup customers who even will wear it as an everyday wireless bra.

Nude Anita Sports Bra                White Wired Sports Bra

The nude Anita  sports bra is our highest impact bra, and as you can tell it supports and holds me much better than the white sports bra. It’s ideal for running. It has great coverage and works great for women who with a lot of breast tissue. Because it cuts so high, you are completely covered and supported. The material is strong, yet comfortable and contains me very well during my workouts.

The white sports bra pictured beside it is a lower impact bra, but  it still works better than my old bra. Unlike the first two bras this one is wired. This bra is ideal for low impact sports like golf, yoga, and cycling, or just lounging. Although I like this bra, the Anita sportsbra on the left works much better. This one might be better for an older woman with less breast tissue.

The  bra on the left is a Chantelle sports bra. Although I really liked the design of this one it’s definitely a better style for girls with larger busts who really need support. Unlike the Anita sports  bras they’re bulkier because of padding and wires. It wasn’t a good style for me.

The last bra I tried was a Maximum Support Momentum Sports Bra, and I absolutely love it. I can move and jump an run and preform any movement I want to without feeling like I need to physically hold my chest in place. One of the qualities I love so much about Anita Sports Bras is the preshaped cups. Unlike many other sports bras that create an uncomfortable uni-boob, Anita high impact bras keep my breasts separated while I’m working out. It’s offered in sizes 30-46 A-H which is an absolute godsend for larger breasted customers. Many of our customers love to wear this bra, and it’s our employees Lorna and Mary’s favourite.

All the Goodnight Goodmorning employees highly recommend Anita sports bras. In fact, they’re so comfortable our employees as well as our other customers buy them to wear day to day.

-Avery, GoodNight GoodMorning.

The History of the Bra

imagesWere it not for Ida and William Rosenthal, today’s women might still be wearing shapeless camisoles or uncomfortable corsets. It is thanks to them that the modern bra came into existence. Idea and William Rosenthal were two Russian immigrants who came to America penniless and set up a dressmaking business in New York with partner Enid Bisset. They were constantly dissatisfied with the way dresses fitted around the female bosom. In frustration – and perhaps rebellion to the popular flat chested look of the flatter – they invented the first form fitting bra with separate cups. Since all women are not built equally, Ida also invented cup sizes.

In 1922, the Rosenthals gave up the dress shop and started the Maidenform Brassiere Company with $4,500. Four years later, they had 40 machines turning out mass-produced bras. Forty years after that, they had 19 factories pro ducting 25 million bras annually. Some of their innovations include:

-the uplift bra (patented in 1927)

-the training bra

-the Chansonette bra (introduced in 1949 and dubbed the bullet bra).

history_women_4The Chansonette bra has a cone shaped cut stitched in a whirlpool pattern, it never changed shape even when it was removed. Over the next 30 years more than 90 million were sold worldwide.

In 15 years the company grew from 10 employees to over 9,000. Since then many other bra companies have been created and many other bra styles have been patented. Styles and shapes of bras are always affected by fashion.

Today, close to the body look slinky dresses and tops are in style. T-shirt seamless bras, viewmaidenform49.jpgminimizers, and bras with clear straps are top sellers of every lingerie store. Right now women want to have a well-fitted bra since everything shows under tight sweaters, and because of that they will search to find a lingerie store which provides professional bra fitting services. At Goodnight Goodmorning we specialize in bra fitting and we have the best selection in bra styles and sizes in the area, from petite to full figure, cup sizes from A to J.

Anya, the owner, understands how important it is to have a well-fitted undergarment. She is a fashion designer who will advise you in finding a style to complement your figure. With a team of trained staff who are all passionate about lingerie, you’re sure to have a comfortable and professional experience.

-Anya, Goodnight Goodmorning